Seth Rogen, a well-known cannabis user and advocate for design, has identified a gap in the market for smokers looking to elevate their setup, just like cigarette smokers of the past. Together with his longtime friend and filmmaking partner Evan Goldberg, Rogen is launching Houseplant, a line of weed products and house goods with smokers in mind.
This venture has been a dream for the duo for over a decade. With the success of their film Pineapple Express in 2008, Rogen and Goldberg realized that people who smoked weed were an underserved audience, and that there was a real opportunity to put thought into the world surrounding it. This was all before Colorado and Washington became the first two states to legalize recreational marijuana in 2012, and although 13 states and Washington, D. C., have followed suit since then, Rogen believes that America is still in a weird place when it comes to cannabis.
The first round of offerings from Houseplant will include an ashtray and matching vase, a block table lighter, and a set of three vinyl records with songs curated to set the mood for smoking different strains of weed. More products will roll out in the coming weeks, including a marble lighter that hearkens back to the ones once found in cars. The ashtray and vase are based on Rogen's own creations on the pottery wheel and he has put a lot of thought into the design, making sure that it is user-friendly and has a utilitarian edge.
As his Instagram followers know, pottery has become a real passion for Rogen ever since he and his wife, Lauren Miller Rogen, took a lesson together three years ago. They spent so much time at the studio that they built their own studio in the garage so that they wouldn't have to leave their dog at home. Rogen says he's now taking an online course to learn how to make his own glazes using things like cobalt and chrome oxide and eventually, he'll explore making his own handmade pieces available for purchase.
Overall, Rogen is someone who is creative in everything he does, whether it is directing films or designing a new kind of weed accoutrement. He says that working on this company has become an obsession for him and the whole team and it is gratifying to feel like they are putting thought into an area that had not had thought put into it before. Rogen believes that it is just really great whenever you feel like you are doing something original.
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